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Posts Tagged ‘business’

Growing the next generation of computer scientists and business leaders

 (Cross-posted on the Google Student Blog)

We had a busy summer here at Google interacting with students through a wide variety of scholarship, internship and networking opportunities across North America. Here’s a look back at a few of our programs (you can bet we’ll be hosting them again!) along with news on some upcoming initiatives.

Rising college sophomores participated in two Google programs: Google FUSE, in its inaugural year, and the Google Computer Science Summer Institute (CSSI).

For FUSE, we welcomed 50 rising college sophomores to our New York City office for a three-day retreat designed to connect students from groups that are under-represented in the field of computer science. The retreat focused on making connections between students and Googlers, encouraging students to create meaningful academic experiences and allowing them to learn more about possible career paths via hands-on activities, panel discussions and a bit of fun around the New York City area.

Another group of twenty rising sophomores spent two weeks at the Googleplex in Mountain View for the second annual Computer Science Summer Institute. This special program included an interactive and collaborative Computer Science curriculum, as well as a living-learning residential experience for student networking. Students worked in teams to create an interactive web application using Python in Google App Engine. When not in class, they heard technical talks from Google engineers, spoke with professionals from across the technology industry and academia about the many things they can do with a Computer Science degree. They also had some fun joining the Bay Area summer interns on a boat cruise and catching a baseball game after an exciting San Francisco scavenger hunt.

In addition, our engineering internship program hosted more than 450 college (undergraduate and graduate) interns in 15 locations across North America. These interns were an integral part of the engineering team and made significant contributions this summer working on exciting projects including Android, Chrome, Docs and machine translation.

We also had more than 100 students working across multiple functions, including sales and engineering in Mountain View, New York, Chicago, Ann Arbor, Washington, D.C., San Francisco and Boston as part of the Building Opportunities for Leadership and Development (BOLD) Program. BOLD is a 10-week internship program designed to provide exposure to the technology industry for students from groups that are historically underrepresented in technology. This summer experience includes a unique glimpse into a business or engineering career, professional development and leadership courses, as well as one-on-one mentorship designed to further support professional growth.

Of course, we realize that growing future leaders in engineering and business doesn’t just start with college students. For this reason, we partner with the LEAD programs in both business and engineering to encourage outstanding high school students to pursue careers in these fields. This year, all four LEAD Summer Engineering Institute participants had the opportunity to tour a local Google office to attend technical talks and interact with Google engineers (okay, with some tasty food and video games thrown in as well).

As part of Google’s ongoing commitment to recognizing student achievements and promoting leadership, we also offer a number of academic scholarships. We are currently accepting applications for the Google Lime Scholarship for Student with Disabilities in the U.S. and Canada, and the Anita Borg Scholarship in Canada, Europe, the Middle East and Africa, and the United States. In case you’re curious, we offer a host of scholarships for many other international regions.

If one or more of these opportunities sounds like something you’d like to participate in, you can find applications for full time opportunities and summer internship opportunities on our student job site. Visit our scholarship page for more information on our scholarship opportunities. And follow us on Twitter and Facebook for updates on application deadlines and new program announcements.

Making an early connection playing People Bingo at Google FUSE.

Posted by Kyle Ewing, Talent and Outreach Programs – University Programs and Recruiting – googleblog


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How to Start an Online Business

The Practical Guide

By , About.com Guide

Eager to launch your online business, but not sure where to start? With improving technology, including excellent online tools and lower costs, there has never been an easier time to put your business online. These 10 steps will get you online in no time.

  • Know the Internet

What is your experience with the Internet? Do you still think “MySpace” is your little office under the stairs? Do you raise an eyebrow when your daughter talks about “tweeting”?

Success online requires spending significant time:

  • Researching competitors
  • Understanding how Web tools work (Twitter, RSS Feeds, etc.)
  • Becoming familiar with the culture of the Internet
  • Register Your Domain

Your domain is your unique address on the Internet. It is your piece of intellectual property, just like a patent or a trademark. There are numerous registrars (companies that register domains) online where you can purchase your domain.

Some registrars even offer “free” domains with a hosting package or another purchase. While many of these are legitimate, be sure to confirm that the domain is registered in your name. If the domain is registered in the registrars name it may be difficult, if not impossible, to switch to another hosting company without losing your domain.

Domain registrars:

  • Find a Web Host

A Web host is the company that essentially will “rent” you space on their servers to host your website. These companies usually offer domain registration and it’s often easier to have both with the same company.

Web host features such as storage capacity, uptime percentage, domain based email and server security should be evaluated. Also, the ability to host a blog, provide response forms, marketing tools and tools for e-commerce are important criteria to consider when choosing your Web host.

Web Hosting Providers:

  • Designing Your Website

This isn’t as difficult as it sounds. You have two options for site creation:

  • Create the site yourself, or
  • Hire a designer to create it for you.

There are at least three options for creating your own site.

  • Many hosting companies offer free site building tools.
  • WordPress is a popular free tool – both for websites and stand-alone blogs. It is a very simple install, with many hosting companies having install tools just for WordPress. You won’t need years of study and thick manuals to use this software.
  • The other option is to use a high-end program like Dreamweaver by Adobe which will do everything you need, but has a pretty steep learning curve. One of the training manuals for Dreamweaver is an overwhelming 1000 pages thick.

Hiring a professional designer may be a simpler option. This isn’t necessarily expensive. By using services like Craig’s List or Elance.com you can find designers eager for your work. Expect to pay from $50 to $100 to have a designer assist in the install of your free WordPress software on your hosting space. In addition to the visual design work, you’ll need to give significant thought to your site content.

  • Online Payments

The days of printing and faxing an order form, or mailing a check are long gone. Online payment acceptance is the foundation of an online business. This allows clients to act on an impulse.

Accepting Online Payments:

Shopping Carts:

Be sure to check for required features and their terms. Minimum monthly fees can affect a start-up business. Its best to choose a capable service provider that allows growth, so you can start with basic services and low cost and upgrade as your volume increases.

  • Determine Product Delivery Methods

Depending on your product type, your delivery methods can range from very simple (downloadable information product or an online service) to more complex (shipping of goods via courier, using a fulfillment company). For downloadable products consider an electronic fulfillment company like E-junkie.com.

Fulfillment Companies, for shipping of physical goods:

  • Build Site Traffic

Even the most cutting edge design and amazing new product is worthless if it’s buried under millions of other websites. Consider these basic methods of promoting your new site:

  • Register with the three major search engines (Google, Bing and Yahoo)
  • List your blog in the major blog directories (Blogcatalog.com and Blogarama.com)
  • Content marketing, video and audio podcast
  • Online Advertising: Google and Facebook ads.
  • Direct mailing (print, not email)
  • Offline marketing (billboards, company vehicles, stationary, print ads, promotional products)
  • Publish an Email Newsletter

Collection of client and prospect email (and other contact information) is critical to the growth of every online business. However, a large and growing list is only valuable when useful and relevant information is sent on a regular basis to these individuals. The goal of an email list is to turn prospects into clients and clients into ambassadors for your company/product.

  • Track Growth

Easy (and free) tools are available that allow you to see who clicked where and when. Many Web hosting companies offer traffic analyzing tools.

Google Analytics is a free tool – which tracks, among other things:

  • Popular pages
  • Traffic sources
  • Popular keywords
  • Location of clicks

These reports can be customized with a plethora of variables including date range, page views, and length of time on site.

While visitor traffic provides an interesting gauge, what you are really looking for is transactions. Whether you are selling a product or a service, success is measured in sales.

  • Other Business Considerations

In addition to the specific online considerations, you’ll need to consider:

  • Taxation
  • Banking
  • Licensing and trademarks
  • Legal business structure
  • Business location
  • Product warehousing
  • Product creation
  • Accounting
  • Legal matters, among other things

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Sebenarnya ini tidak ada bedanya dengan cara promosikan blog/ tingkatkan pengunjung blog, namun disini kita lebih focus terhadap penjualan produk bisnis affiliate (reseller) supaya hasil penjualan produk bisnis online affiliate tersebut lebih meningkat tajam dan sesuai harapan walaupun cara ini tidak 100% akurat.. 🙂

Banyak cara dilakukan untuk tingkatkan penjualan produk bisnis affiliate baik dari cara offline maupun online, jadi intinya tarik pengunjung blog sebanyak-banyaknya karena semakin ramai blog dikunjungi maka semakin besar pula peluang penjualan produk bisnis affiliate anda.

Berikut ini sekedar Tips Cara tingkatkan penjualan Produk bisnis affiliate lewat blog supaya laris manis: :p

1.Optimasi SEO (akrab dengan search engine/ mesin pencari)
Saya dulu pernah membahas betapa kuatnya dampak penerapan Optimasi Seo (Search Engine Optimization) terhadap traffic pengunjung blog, silakan dibaca lagi.! Dan menurut penelitian hampir 70% lebih pengguna internet mencari sesuatu yang mereka inginkan melalui search engine. Jadi akrab dengan mesin pencari adalah langkah awal untuk membangun sebuah blog guna meningkatkan penjualan produk bisnis affiliate anda.

2.Melalui Iklan Baris
Di Internet Terutama di Indonesia banyak sekali iklan baris gratis bertebaran, bahkan hampir dipastikan setiap bulan selalu bermunculan site/ web penyedia iklan baris yang baru. kenapa tidak manfaatkan dan ini cocok buat anda yang modal bisnis online ngepas alias pas-pasan seperti saya.. hue.

3.Melalui Iklan PPC
Jika anda punya uang lebih dan ingin lebih cepat tingkatkan penjualan Produk bisnis affiliate anda, gak ada salahnya anda coba yang ini dengan mendaftar menjadi advertise/ pemasang iklan. Anda dapat mendafftar disini! Tapi kalau mau lebih mantab saya sarankan menjadi advertise Google Adsense.!

4.Melalui Forum-Forum
Sebagai alternative anda juga bisa gabung diforum-forum diskusi lokal untuk menawarkan produk bisnis affiliate anda, seperti di kaskus.com, forum.kafegaul.com, forum.detiknet.com dan masih banyak lagi.

5.Tanda Tangan/ Singnature Email
Apakah anda pernah menerima email dari seseorang atau teman anda yang mana dibagian footer/ bawah email terdapat daftar alamat seperti nama Blog/ site atau nomor telepon? Anda juga bisa menggunakan cara promosi ini dengan mensettingnya dibagian tool jika pada yahoo. cuma ingat, jangan nyepam yah.. ?

sumber: bisnis-online-internet

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