Keywords! Search engines! If you try to create a Web page, your entire life suddenly revolves around these highly-important search terms. But what is a keyword? What keywords should you use? And how do you know what will work? Keep reading for the answers.
You know you’ve got to use the keywords often to create good keyword density. You know you’ve got to feature these words in your headlines, subtitles and throughout your Web-based content. If you can build links around them, the more the better, and if these words are searched by many then you’re in great shape.
But what are the keywords you’re going to use in your text? If you aren’t identifying keywords for proper use within your content, you aren’t doing yourself any good when it comes to creating Web pages.
Identifying keywords is the first step in Web writing — and it’s something you’ll need to do before you ever start to type. But what makes a keyword a keyword?
Identifying the Subject
If you’re thinking about keywords, you’re probably writing content for the Web (where everything revolves around search terms). What is the piece you’re creating about? If you’re writing on the subject of bank loans for teens, then bank loans and teens will be some of the keywords you’ll want to focus on for your piece.
The subject, topic or main theme of any piece of content is always going to make up some of the keywords, or search terms, as well. It stands to reason that if you’re writing about bank loans for teens, you’ll repeat this four-word phrase several times throughout your piece. You’ll probably even use it in the heading.
The subject of your content is always going to be the main keyword focus. This is what you’ll want to emphasize to make content optimized for search engines. When you know what you’re going to write about, some of the keyword work is already done. Now, you know where to start with your keyword creation.
This makes identifying keywords sound easy, but it can actually be a bit of a pain. When your subject is also your main keyword focus, you have to think very carefully about how you will present that subject. You’re not just writing on a topic you enjoy, have some knowledge of, or think will be great for the Internet. You’re presenting keywords, and this is what makes writing for the Web unique.
source: search engine